High Search Volume Keywords Are not Magic – Don’t always trust them

n

All SEO masters are obsessed with high volume keywords. For them, the solutions to all problems is to rank with high volume keywords. But, high volume keywords are not magic. You just cannot trust them just because they are searched in large quantities.

nnnn

And I don’t blame them entirely. Their clients too are obsessed with high volume keywords. The clients think that once they rank with a high volume keyword, their website will get huge traffic, and it will be a great success.

nnnn

Both invest most of their resources in terms of money and time in getting ranked on top with big volume keywords.

nnnn

What are high volume keywords?

nnnn

I consider it to be a relative term. It depends on which niche you are looking for.

nnnn

For example if you are looking for health niche then the result might look something like this.

nnnn

nnnn

You can test any keyword on your own in the free toolkit below.

nnnn

nnnn

Keyword ‘health’ itself has approximately 130K searches monthly.

nnnn

But, then surprisingly you have another related keyword that has a search volume of more than 350k per month. And that keyword is ‘healthy food near me’ .

nnnn

So out of these two which keyword will you consider as high volume keyword?

nnnn

The answer is simple. If you own a health blog or website you will consider the first keyword as high volume keyword. And if you are into healthy food business then you will be targeting the second keyword and it will be ‘the high volume’ keyword for you.

nnnn

Now let us take another example that will give you a clear perspective of what I am trying to explain here.

nnnn

Business setup in Dubai – This is the keyword my client was struggling for months. Let us see the list of related keywords.

nnnn

nnnn

Dilemma of high volume keyword

nnnn

Now that is what I call as dilemma.

nnnn

In the above given example which keyword will you target?

nnnn

Any sane person will first compare the keywords’ SEO difficulty score. But, then both of them have nearly similar difficulty score.

nnnn

So we all agree on one thing. If you start with the SEO of any website dealing in business setup process in Dubai then the keyword that needs to be targeted is ‘Business setup in Dubai’

nnnn

Let us further analyze the keyword and understand the dilemma.

nnnn

Search volume is 3600 per month, competition score is 27, which is low, cpc is د.إ32.64 which is approximately US$8.8 and paid difficulty is 67 which is quite high.

nnnn

nnnn

So you see, whenever the paid difficulty is high it means that this keyword is constantly used for ad targeting. See what happens when you search the term on Google UAE.

nnnn

This is what appears on my screen when you search www.google.ae with the search term Business setup in Dubai.

nnnn

nnnn

nnnn

The screen is full of Ads. And so now you see, why this keyword has such a high paid difficulty score. And cost per click is also high.

nnnn

In this case this cannot be your “High volume keyword” for these reasons

nnnn

n
1. Paid difficulty is high and even if you rank on top most of the times you will not get the click.
nnnn
2. You would not prefer to invest a major part of your budget in cpc ads as it will be exhausted quickly without generating much results.
n

nnnn

And the graphic representation of how many people clicked the SEO results clearly indicates and vindicates my statement.

nnnn

nnnn

Most of the people did not click the SEO results

nnnn

So if you are into this business and on a low budget what will you do?

nnnn

Alternative to High volume keywords

nnnn

In my experience of 14 years, I have come across similar issues many a times. And the best solution is to find out some related keywords, analyze them if people really click them or not and target them.

nnnn

See this another keyword. It may not be considered as a high volume keyword. But, it is worth targeting. Let me show you why

nnnn

This is a long tail keyword you can say and it is business set up consultants in dubai

nnnn

nnnn

This too has a paid difficulty of 63, which is quite high. But then the seo difficulty is quite low. Further, this doesn’t trigger ads.

nnnn

nnnn

And then this graphic shows that it is true that most of the users clicked on SEO results for this search term.

nnnn

nnnn

So if you are a new website in this niche then the right keyword to target will be business set up consultants in Dubai.

nnnn

Search volume is not entirely a myth

nnnn

High search volume might be tricky sometimes

nnnn

As I explained above that before you decide on any keyword with a high search volume then the first thing you need to look is the competitive score and paid difficulty.

nnnn

Even if the competition is low it doesn’t mean that Google is waiting for you to occupy the top position. It might be some big kings already fighting for that position. You don’t believe me? See the result for the keyword “high search volume keywords” .

nnnn

nnnn

Keyword difficulty is very low. But, the top positions are occupied by high DA websites. And therefore, if I am new comer I won’t target this low volume keyword either.

nnnn

Contact me if you have any questions to ask or if you want my help on selecting keywords for your SEO and marketing.

n